Origins of Privosa

Privosa has been in our family for over five generations. Throughout the years, we have learned, mastered, and passed down knowledge about the design and different elements of diamonds. Our extensive background of the precious jewel trade has allowed us to unite couples across the nation with their very own, personalized diamonds, straight from the source.

Our Privosa Story

Privosa traces back to humble beginnings in India, where past generations laid the groundwork for what would eventually be a successful diamond manufacturing company. Our ancestors purchased jewelry from royal households and used them to understand the process of creation precious jewels. They were able to understand the dynamics of diamond trade from pricing to value, by breaking down the various pieces of jewelry to their raw material.

By the 1960s future generations of our family began buying raw materials such as diamonds, gold, silver, and gem-stones rather than full sets of jewelry. They prepared these raw materials to be used for wear and aesthetics. Later, factories were built and designed to cut and polish loose diamonds, processing them so they can be used in bridal and fashion jewelry.

Eventually, Privosa evolved further, into a manufacturing facility specialized in diamond cutting, polishing, and hand-crafted designing.

Kirtilal Laxmichand Jhaveri
De Beers DTC Office Bearer visiting Ramesh Kirtilal Jhaveri in Privosa Mumbai Office, 1960

The Meaning of Privosa

"Privosa" is a noun, alphabetically constructed to represent our family that has cultivated our lives around the design and trade for precious jewels. Our long-standing passion for precious jewel design is visibly etched into every piece of jewelry we make, exemplifying what it means to be considered creators of the finest jewelry.

Why Choose Privosa? We'll Tell You!

PRIVOSA GUARANTEE

  • 21 Days Return policy

    You will have access to any information you need about the Privosa process and will receive your product in a timely manner

  • The Best QUALITy

    Our quality is evident the rings and jewelry we design. The timeless pieces speak for themselves

  • Lowest price

    Our quality is evident the rings and jewelry we design. The timeless pieces speak for themselves

  • Expert Service

    Now you can find your exact ring size with Priovsa’s easy on-display ring size chart

Reviews

Our Review

I don’t know how Privosa helped my husband, not just pick out, but design the absolute perfect ring but I am beyond amazed. It has beautiful detailing on the band with a vintage look that totally reflects me. -Christy

elizabeth

Not only was I surprised when he got down on one knee but as soon as I saw the ring I burst into tears. It’s everything I could’ve wanted and more. He won’t admit it, but I know Privosa must’ve helped my crazy fiance’ out a lot. -Elizabeth

Travis Emma

Absolutely in love with our rings. Thank you so so much! -Travis, Emma

theresa

I am in love with my ring as much as my husband! I asked him where he picked it out and learned about Privosa. Love that you are a family-run business and will definitely be recommending to family and friends. -Theresa

CHOOSING THE PERFECT DIAMOND FOR YOU

Our diamond experts, here at Privosa, want you to have substantial knowledge in order to make your selection with confidence.

  • 4cs Diamond
    The 4C’s

    Introduced in the middle of the 20th century by the Gemological Institute of America, the 4Cs were created to better understand as well as grade the quality and brilliance of diamonds around the world. The 4Cs stand for: cut, clarity, color, and carat weight, all measured characteristics found in diamonds.

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  • 4cs Diamond
    Comparing Diamonds

    Choosing the right diamond is important, and can be hard to do when there’s so many types to choose from between different vendors. Here are ways you can compare diamonds between different stores and vendors online without the stress.

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  • 4cs Diamond
    How to know that your diamond is real?

    With so many producers of diamonds abound, there are some cases where fake diamonds are passed off as real, authentic ones. Here’s how to differentiate between authentic diamonds, and fake ones.

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  • 4cs Diamond
    Origins of Privosa

    Privosa has been in our family for over five generations. Throughout the years, we have learned, mastered, and passed down knowledge about the design and different elements of diamonds.

    learn More